B2B Brand Debate Topic — Brand Council
Compelling series regarding the role and importance of a Brand Council unfolding over at Gigabrandblog.com. Part two of the three part series covers the Who, What and How of a successful Brand Council. Interesting angle being taken to focus on the particular challenge facing brands in the technology sector. “Technology companies in particular struggle to enhance the value of their brands by aligning their activities to deliver a fulfilling customer experience beyond the functional and/or technological benefits they offer.“
Regardless of specific verticals or market, a critical component for any large company looking to enhance their image in order to boost business is a strong Brand Council. It’s something all of us here at B2BBrandDebate want to bring to the forefront of conversation. As we routinely address, brand development cannot thrive in a vacuum, but rather needs input and buy-in from the company from C-level to entry level.
Does your company utilize the power of a Brand Council when developing brand strategy and brand positioning? If so, please tell us a little about how it works for you.
Related posts:
- B2B Brand Debate Topic — Brand Audit
- B2B Brand Debate Topic — Why Brand Development Fails
- The Great BP Brand Debate