Posts Tagged ‘b2b advertising’
B2BC: The business-consumer blurs traditional lines of marketing communications
By Jeff Rodgers, Nelson Schmidt
In today’s world of on-the-go media and communication, the lines between traditional B2B and B2C audiences are more blurred than ever. For most, long gone are the days of punching in and out of the 9 to 5′er. We’re working from home. We’re on personal email and social media at work. Our jobs are our lives and our lives are our jobs. With iPhones, Blackberrys, Netbooks and more, we rarely leave ‘work’ at the office. And while at work, are seldom very far from our personal lives. (more…)
Why do we need strategists*, anyway?
By Rob Meyerson, RiechesBaird
* While differences surely exist from agency to agency, “strategist” and “planner” will be used interchangeably throughout this post. The author’s opinion is that the responsibilities implied by these titles involve considerable overlap, but this too is open for debate.
Has anyone else noticed that strategists and account planners are getting a bad rap lately? To see what I mean, check out the show Trust Me, and you’ll see that planners are consistently portrayed as vacuous time-wasters who do little more than provide eye-roll-inducing creative briefs. For a little insight into the source of the show’s point of view, look no further than a recent blog post by Bob Hoffman, The Ad Contrarian, entitled “I’m Tired Of Strategists,” and a second by Simon Veksner, on his blog Scamp, about “Nightmare Propositions.” These two posts popped up almost simultaneously, and underscore doubts—at least among the industry’s “creatives”—as to the importance of strategists and planners. (more…)
Sell Solutions Not Products
Originally published in Credit Union Business
B2B Advertising
When it comes to marketing to the small business market, credit unions are faced with a new dilemma. The traditional marketing-to-the-masses approach they typically employ is often lost in the B2B sphere. Gaining brand awareness and preference is a whole new ballgame in the small business market. Learn how your CU can throw the right pitch.
By Lin Grensing-Pophal