Posts Tagged ‘execution’
Creative quid pro quo
By Tim Price, RiechesBaird
Coke’s big announcement about value-based compensation for its agencies has spawned an endless stream of debate, but one important aspect of the new model is seemingly going unmentioned. (more…)
“What’s G?” and related questions
By Rob Meyerson, RiechesBaird
Until I accidentally stumbled upon Bob Garfield’s article in Ad Age, I had no clue as to the meaning or significance of the recent “What’s G?” ads running during and since the Rose Bowl. With some light web surfing, I quickly discovered that many consumers share my confusion, and that the ads have sparked a small debate amongst advertising and branding experts. Mr. Garfield’s article basically gives the campaign a stamp of approval, calling it “good-so far at least,” while another Ad Age article by Natalie Zmuda labels it risky and confusing.