Posts Tagged ‘integrated marketing’
“What’s G?” and related questions
Thu, Jan 29, 2009
By Rob Meyerson, RiechesBaird
Until I accidentally stumbled upon Bob Garfield’s article in Ad Age, I had no clue as to the meaning or significance of the recent “What’s G?” ads running during and since the Rose Bowl. With some light web surfing, I quickly discovered that many consumers share my confusion, and that the ads have sparked a small debate amongst advertising and branding experts. Mr. Garfield’s article basically gives the campaign a stamp of approval, calling it “good-so far at least,” while another Ad Age article by Natalie Zmuda labels it risky and confusing.