Posts Tagged ‘iPhones’
B2BC: The business-consumer blurs traditional lines of marketing communications
Tue, Sep 15, 2009
By Jeff Rodgers, Nelson Schmidt
In today’s world of on-the-go media and communication, the lines between traditional B2B and B2C audiences are more blurred than ever. For most, long gone are the days of punching in and out of the 9 to 5′er. We’re working from home. We’re on personal email and social media at work. Our jobs are our lives and our lives are our jobs. With iPhones, Blackberrys, Netbooks and more, we rarely leave ‘work’ at the office. And while at work, are seldom very far from our personal lives. (more…)