Posts Tagged ‘Mike Daisey’

The enemy of innovation

Mon, Oct 12, 2009

By Tom Asacker, as part of the Guest Blogger Series

“Mindless habitual behavior is the enemy of innovation.” - Rosabeth Moss Kanter

Have you noticed that every time the economy goes through its correctional dip (and this is one doozy of a dip) the business press hops on the innovation stump? So do most business leaders, and more and more they inappropriately cry “be innovative” when what they really mean is “be resourceful” (probably because it sounds more inspiring): “Times are tough people. We have to look for ways to do more with less. Let’s innovate!” It certainly sounds more scholarly than, “Let’s make do!” or “Buckle down!” But it’s still wrong. Innovation is not a mandated, disjointed course of action for optimizing daily activities. It’s a collaborative, strategic endeavor designed to add value to marketplace offerings, while increasing the value of one’s brand over time. And there’s the rub: “over time.”

I remember reading something prophetic in an entertaining tome by Mike Daisey called 21 Dog Years. In the book, (more…)