Posts Tagged ‘new blogs’
Adding UGC to B2B and turning communication into sales
Mon, Nov 16, 2009
By Jimbeau Andrews, as part of the Guest Blogger Series
At the heart of Social Media are Communities (SMC’s) that facilitate B2B communication in unique ways. B2B marketers that tap into powerful SMC groups can enhance their brand marketing objectives, establish Word of Mouth brand rapport and facilitate the resale of their client products. Social Media embodies the very spirit of B2B marketing by utilizing partner platforms to proliferate the use of their own products and in the process establishing a new virtual retail frontier. (more…)