Posts Tagged ‘preferential buys’
CSR value for B2B brands
Mon, Oct 19, 2009
By Sasha Strauss, as part of the Guest Blogger Series
Is there value in developing a Corporate Social Responsibility (CSR) program for a business to business organization? Absolutely.
It is clear that CSR activities can have a tremendous impact on brand image. Yet, when poorly executed, they can give clients the impression that a company’s efforts aren’t only inauthentic, but a brand promotion ploy. Without understanding and addressing the elements needed to create a natural connection between CSR actions and their host brand, activities could actually backfire and cause identity damage.
So what is required to prevent a CSR initiative from being a “me too”? (more…)