Posts Tagged ‘social media’
B2BC: The business-consumer blurs traditional lines of marketing communications
By Jeff Rodgers, Nelson Schmidt
In today’s world of on-the-go media and communication, the lines between traditional B2B and B2C audiences are more blurred than ever. For most, long gone are the days of punching in and out of the 9 to 5′er. We’re working from home. We’re on personal email and social media at work. Our jobs are our lives and our lives are our jobs. With iPhones, Blackberrys, Netbooks and more, we rarely leave ‘work’ at the office. And while at work, are seldom very far from our personal lives. (more…)
Social media strategies for B2B
By Marty Ellery, Nelson Schmidt
While the role of social media in B2B marketing continues to spark debate—which networks are most appropriate, should your CEO be blogging and do you really need to tweet—the fact that it should play some role in marketing strategy is becoming more and more accepted among marketing pros. The challenge is not only how to identify the best ways to create meaningful content for, and engage in dialog with, your customers, but how to successfully maintain momentum over the long haul. When a company looks for ways to leverage social media, it is important to recognize the level of commitment required to support a multifaceted social media strategy. (more…)
A new Internet needed? But we’re getting good at using the current one?!
By Christopher Vitrano, Nelson Schmidt
In a February 15th New York Times article “A New Internet? The old one is putting us in jeopardy.” the author highlights how the current Internet is exposed to seemingly uncontrollable malicious intent. “There is a growing belief among engineers and security experts that Internet security and privacy have become so maddeningly elusive that the only way to fix the problem is to start over.”