Posts Tagged ‘SurveyMonkey’

The crooked spine of American business

Mon, Oct 5, 2009

Why now is the time for executives and leaders to closely re-examine the health of their organizations and brands

By Ray Baird, Originally published on Gigabrand

Face it, 2009 was over for most businesses in October of 2008. The financial crisis, capital crunch and brittle confidence of customers caused business strategists and planners to pull back any future investment considerations in 2009. Everyone froze, waited and watched. We’re still watching. Now is the time to start leading.

Most American corporations have had to seriously reinvent or re-engineer themselves operationally just to stay alive and relevant in their markets. Flat became the acceptable up. I don’t know of one CEO that hasn’t been forced to make significant changes or make fundamental shifts that may have taken them many years to complete if not for the financial crisis.

Bottom line, American businesses have been bent out of shape. We’re out of alignment. Bordering on tampering with irrelevant value propositions. The broken promises of iconic brands have driven customer confidence to an all time low.

If American business is going to recover or rebound in the near future, CEOs and executives need to