Posts Tagged ‘Wal-Mart’

A contemporary brand in an accelerated world

Mon, Jun 22, 2009

By Ken Hagan, Nelson Schmidt

I also read Bill Marsh’s article Warmer, Fuzzier: The Refreshed Logo and found it both insightful and thought provoking. It made me consider the role that technology has played in the world of branding, too.

Updating logos is nothing new, companies have been doing it for years—think the NBC Peacock, Visa, Northwest Airlines or the great Paul Rand’s UPS logo to name a few. It just seems that recently, the pace is accelerated. (more…)